About Us

Defined Learning has a proven track record of developing and providing award winning educational programs. The use and delivery of these programs has been statistically proven to impact student achievement in the classroom.

Our team

Johnjoe Farragher, President & CEO

Johnjoe Farragher was the creator of the unitedstreaming business in 1999 and most recently a Senior Vice President of Strategy and Business Development for Discovery Education. With the full launch in 2001, Johnjoe orchestrated the development and oversaw the growth of the unitedstreaming. Under his guidance the service grew to being used in over 70% of United States schools. This service was instrumental in bringing upon a paradigm shift in the way educational media was used in the classroom.

As Senior Vice President of Business Development and Strategy for Discovery Education, Johnjoe handled partnerships and business opportunities by working with schools and publishers and around the world. In this role, he developed strategies for all product lines including health products, video based products and unitedstreaming.

Rob Eifler, Chief Technology Officer

Rob Eifler is responsible for product and technology development at Defined Learning. He was previously the chief software architect of all Discovery Education products. Having been there from the start, Rob was able to design, build and implement Discovery's streaming digital services from inception to being utilized by over 1,000,000 educators. Rob is a pioneer in the field of educational technology, creating new technologies still used in tens of thousands of schools today to alleviate bandwidth constraints dealing with high bit rate content. He also was responsible for creating an infrastructure capable of servicing over 200,000 teachers each day and delivering over 50,000,000 videos a year to classrooms around the world. The products he created while at Discovery garnered numerous awards throughout the years as best of breed solutions for the k-12 education marketplace from both technology and curriculum perspectives.

Prior to his time with United Learning and Discovery, Rob worked with Fortune 100 companies around the United States as a consultant with Cap Gemini Ernst & Young. Streamlining business processes by building B2B and B2C software solutions, Rob was instrumental in creating substantial cost savings and further revenue opportunities for his clients.