About Us

Defined Learning has a proven track record of developing and providing award winning educational programs. The use and delivery of these programs has been statistically proven to impact student achievement in the classroom.

Our team

Johnjoe Farragher, Founder and CEO

Johnjoe Farragher was the creator of the unitedstreaming business in 1999 and most recently an executive at Discovery Education. With the full launch in 2001, Johnjoe orchestrated the development and oversaw the growth of the unitedstreaming. Under his guidance the service grew to being used in over 70% of United States schools. This service was instrumental in bringing upon a paradigm shift in the way educational media was used in the classroom.

In 2009 Johnjoe, seeing a void in the marketplace, decided to fill that void by focusing his creative efforts in building a business that provides STEM-based, relevancy content. To that end Defined STEM was launched in August 2009 and within 18 months had been implemented in over 4,000 schools, including a state-wide agreement for all middle and high schools in the state of Pennsylvania

Rob Eifler, Founder and CIO

Rob Eifler is responsible for product and technology development at Defined Learning. He was previously the chief software architect of all Discovery Education products. Having been there from the start, Rob was able to design, build and implement Discovery's streaming digital services from inception to being utilized by over 1,000,000 educators

Rob is a pioneer in the field of educational technology, creating new technologies still used in tens of thousands of schools today to alleviate bandwidth constraints dealing with high bit rate content. He also was responsible for creating an infrastructure capable of servicing over 200,000 teachers each day and delivering over 50,000,000 videos a year to classrooms around the world.

Joel Jacobson, Founder & COO

With 20 years in educational media it is Joel's responsibility to lead the implementation strategy and business development. Joel's approach to utilization and creative marketing campaigns drove the early adoption of unitedstreaming to over 15,000 schools in less than 3 years. It was this type of strategic vision that led him an executive position at Discovery Education where he fostered relationships with companies like Dell, Apple, Pearson, and Encyclopedia Britanica. Through partnerships with companies like these, Joel was able to deliver critical partnerships which ultimately shaped the direction of Discovery Education.

As one of the founders of Defined Learning, Joel has developed key relationships within the state of Pennsylvania to allow for state-wide access to all middle and high schools. As well, Joel was key in partnering with Wilkes University to aid in the curriculumn development of Defined STEM content